Paid Search Marketing Services

Paid Search Management

Instead of casting a wide net on various sites with outbound marketing strategies, paid search marketing (Google and Bing Search Ads) zeroes in on folks who are already searching for your products and services. We will help you get the most out of these searches by making smart data-driven optimizations. It’s all about being at the right place at the right time, making sure your brand is front and center when potential customers are ready to take action. By diving deep into analytics, we identify patterns and insights that guide us in refining your keyword selection, ensuring your ads appear for the most relevant and high-converting search queries. Our strategic bid management optimizes your spending, focusing your budget on top-performing ads and times of day for maximum ROI. Every adjustment is a step towards achieving your specific goals, be it increasing sales, generating leads, or enhancing brand visibility.

Google Ads Management

Optimizing site elements for improved SEO rankings.

Bing Ads Management

Building external links to boost site authority.

Paid Search Services

Paid Search Services, tailored to amplify your ad performance, drive targeted traffic, and maximize ROI.

Campaign Strategy

Crafting a bespoke strategy to meet your PPC goals and maximize ROI.

Ad Creation & Optimization

Uncovering the optimal keywords to target for your PPC campaigns.

Keyword Analysis

Designing compelling ads, continuously optimized for performance.

Landing Page Optimization

Enhancing landing pages to improve ad conversions and quality score.

Performance Monitoring & Analysis

Detailed tracking and analysis to gauge and improve campaign performance.

Competitor Analysis

Gaining insights into competitors’ PPC strategies to stay ahead in the game.

3 Step To Improving Your Paid Search Ads

1. Schedule A Call

Take the first step towards getting your Google Ads campaigns on the right track by booking an in-depth consultation and thorough account assessment.

2. Custom Strategy

We will create a personalized Google Ads strategy tailored to your specific goals, helping you maximum the flow of calls, leads and profitability to your business.

3. Stay Up To Date

Ignite growth and drive targeted revenue to your business with strategies that will work in 2024, ensuring return on investment and increased interest in your brand.

Reach out to us today for a consultation

FREQUENTLY ASKED QUESTIONS


What Platforms does Wayreach Advertise on?

Google Ads, Microsoft/Bing Ads. This includes Search, Shopping, Display, and Performance Max Campaigns.


What is your Pricing Model?

Here’s what you need to know about our pricing model: we offer a transparent, monthly flat fee structure tailored to the complexity of your ad campaigns. This approach ensures that you receive a custom pricing solution specifically designed to meet your unique needs, allowing for adjustments in scope and ad budget as your business evolves. Our pricing strategy is grounded in providing value and predictability, with a flat minimum fee applicable to all accounts.


Do you Automate your management?

We don’t use automation to manage client accounts. We believe this sets us apart and drives superior results, as current automation tools simply don’t meet our high standards. I will directly manage your account, ensuring that each decision and optimization is tailored to provide the best outcomes for your business. While we do incorporate some automated bidding and campaign strategies when appropriate, we maintain a hands-on approach—your campaign will never be left to navigate on its own.


How do you Report on Campaign Performance?

We provide you with a tailored analytics dashboard in Looker Studio, offering real-time insights into crucial performance metrics such as cost per click, visitor numbers, search terms, and any other data points you deem vital. This personalized dashboard ensures you’re always in the know, with your finger on the pulse of your campaign’s performance. But that’s not all—each month, we’ll also deliver a detailed performance review, breaking down the successes and areas for improvement. It’s our way of keeping you informed and engaged, providing clear visibility into how your investment is performing and how we’re continuously optimizing for your success.


How to get started?

To begin, contact us to schedule a free consultation where we will: 

1. Have a quick conversation to learn more about your business, your specific needs, and your current digital marketing efforts.

2. Determine whether our services align with your specific business objectives.

Our primary goal is to help businesses we work with improve the effectiveness of their Google/Bing Advertising campaigns. So, if we feel we can’t help your business, we will be upfront about that.